In the competitive world of advertising, a well-crafted CV can make all the difference in securing your dream job as an Advertising Account Planner. Follow this step-by-step guide to create a CV that not only stands out but also impresses recruiters and potential employers.
Step 1: Personal Profile
Your personal profile serves as your CV’s introduction. It should be concise yet impactful, summarizing your professional identity and career aspirations. Tailor it to reflect your passion for advertising and your specific skills in account planning.
Example: “Creative and strategic Advertising Account Planner with 5+ years of experience in developing data-driven advertising campaigns. Passionate about consumer behavior and adept at translating insights into actionable strategies to drive client success.”
Step 2: Key Skills
Highlight your key skills relevant to the role of an Advertising Account Planner. Include both technical skills (e.g., market research, campaign analysis) and soft skills (e.g., communication, teamwork). Use bullet points for clarity and emphasis.
Example:
Strategic Account Planning
Market and Consumer Research
Campaign Development and Optimization
Client Relationship Management
Data Analysis and Insights
Step 3: Chronological History
Outline your work experience in reverse chronological order, starting with your most recent role. Focus on roles and responsibilities that demonstrate your expertise in advertising, account planning, and client management. Quantify your achievements where possible to showcase impact.
Example: Advertising Account Planner XYZ Advertising Agency, New York January 2019 – Present
Led strategic planning for major accounts, resulting in a 20% increase in client retention.
Developed and executed advertising campaigns that exceeded client expectations, generating $1M+ in revenue annually.
Step 4: Key Achievements
Dedicate a section to highlight key achievements that demonstrate your skills and contributions. Use specific metrics and outcomes to substantiate your claims.
Example:
Achieved a 30% increase in campaign engagement through innovative targeting strategies.
Recognized for outstanding client satisfaction scores, consistently exceeding benchmarks by 15%.
Step 5: Qualifications
List your educational background, certifications, and any relevant professional development courses. Include the name of the institution, degree/course title, and dates attended.
Example: Bachelor of Arts in Marketing University of California, Los Angeles August 2012 – May 2016
Step 6: Hobbies and Interests
While optional, including hobbies and interests can provide insights into your personality and strengths. Choose activities that showcase relevant skills or demonstrate your well-rounded nature.
Example: Hobbies: Strategic board games, attending industry conferences, volunteering in community outreach programs.
General CV Writing Advice
Formatting: Use a clean and professional layout with clear section headings.
Length: Aim for a concise CV that highlights your strengths without overwhelming the reader.
Language: Use active verbs and avoid jargon to ensure clarity and readability.
Proofreading: Double-check for typos and grammatical errors to present a polished document.
The Importance of Professional CV Writing
Crafting a compelling CV can be challenging, but it’s crucial for standing out in the competitive job market. Consider seeking assistance from expert CV writers at CVLondon who can save you time and ensure your CV is expertly tailored to meet industry standards. Book an appointment today and take the next step towards landing your dream role in advertising!
