In the modern business world, not having a LinkedIn profile is almost a moveton. More and more job seekers and HR specialists are registering on this social network. But many people use LinkedIn counterproductively: do not fill out the profile, do not join groups, do not expand the network of contacts.
What is LinkedIn
LinkedIn is a social network for searching and establishing business contacts, launched in 2003 by Reid Hoffman. Currently, the site has more than 380 million registered participants representing 150 business sectors. The resource is available in 24 languages.
Why you need to fill the profile
According to statistics, only 51% of LinkedIn members are 100% complete. And in vain. After all, the less information, the lower the effectiveness of the profile.
Profile effectiveness is an indicator that shows whether there is enough information about you and your professional skills to establish new business contacts. The corresponding icon is located on the right side of the profile and is measured in percentages: from the initial to the “star” level.
LinkedIn’s search algorithm is such that the profiles with the highest performance indicator are displayed first. Therefore it is recommended to fill out your page as accurately and in detail as possible. Otherwise, recruiters and potential partners simply will not notice you.
For maximum efficiency, it is necessary to install a photo (about the subtleties of its selection – below) and indicate:
Field of activity and place of residence;
Current position (with description);
Two previous jobs;
Information about education;
Skills (minimum 5);
Interest groups (at least a couple).
You must also set up at least 50 contacts with LinkedIn members.
LinkedIn is a business network, there are no appropriate nicknames like “sales star” or “development ninja”. Enter your real name, surname and patronymic.
This is the most important element on your page. Its maximum length is 120 characters. Be short, but creative. From the title it should be clear who you are and what you do.
The professional title, as well as the job description, should be optimized for search engines. But do not nashpigovyvat these fields with keywords, like a duck – apples: two or three relevant keywords are enough.
Use standard job titles and professions: not “copywriting gurus”, but “copywriter”. However, it is permissible to include in the title your existing degrees. For example, not a psychologist, but a candidate of psychological sciences. This not only speaks about who you work, but also indicates how successful you are in your field.