How to Write a Convincing and Persuasive Covering Letter

If the job you are applying for that does not require a lot of work experience, but needs a capable and motivated person, demonstrate these qualities in the cover letter. Refer to examples of where your abilities have helped you achieve the best results. Mention the specific information you have gathered about the employer from open sources (company website, media). Make a statement that you have dreamed of working in this specific company, in this team of professionals or under the direction of an authoritative manager.

What is strictly prohibited in the cover letter

Remember – everything you said can be used against you. Excess information is as harmful as its lack, therefore:

Do not repeat the ordinary things, for example, that is what is indicated in the attached CV.
It is not necessary before time to call their expectations on salary – this should be stipulated later, at the final stage of the interview.
Under no circumstances scold your previous employers. This applies both to the letter itself and to the subsequent possible interview. In general, try to use more positive in communication – such interlocutors like the others.
It is not necessary to provide in advance the names and contacts of your advisers – you will be asked about it in due time.
It’s not necessary to use any jokes or ironic over anything in your letter. This can be misunderstood.
Observe the measure in praise of your advantages.
It is not necessary to write in detail their preferences in the type “like / dislike”. The cover letter is not a profile on the dating site.
Before sending the letter, read it again several times, check for errors.

Is cover letter the only opportunity to draw attention to your candidacy?

Recruiters note that cases where candidates are overly persistent and even reckless in their attempts to once again draw attention to themselves are unpleasant. If you already send your CV with a cover letter for the fifth time, be sure: your candidacy has been considered and either rejected or postponed for the future until appropriate vacancies are available.

Is it worth to send a cover letter if such a requirement is not described in the vacancy?

The choice is exclusively for you. It must be understood that the cover letter gives the candidate the opportunity to stand out against the background of a large number of other candidatesю The main thing is to use this self-presentation tool reasonably.