Simple recommendations will help create a perfect text in form and content.
Do not retell your CV
Instead of repeating your experience and achievements at your previous job, use a cover letter to describe details that were not included in the summary.
Think about what you can do for the company
The common mistake of many applicants is to talk about how the company will help a specialist to be realized, how good the position is for him and his resume. Honestly, recruiters want to know more about what a candidate can do for a company if they get a position.
Show what you are capable of
In addition to explaining what you have done in the past, show HR what you can do in the future. Carefully read the text of the vacancy and determine what the employer needs. Write in your text that you all know, know how and do. If so it is.
Describe your skills
When you understand that you have the potential to do this job, but your past experience does not fully match the vacancy, focus on your skills.
Do not focus on education
Yesterday students, young specialists with no work experience are especially fond of describing their place of study. But HR managers are interested in the experience of such candidates, including volunteer work or internships, and what they will do on their first working day.
Do not apologize for the skills that you do not have
Some candidates, realizing that their experience is irrelevant to the requirements of a vacancy, begin to justify themselves: “Despite my limited experience in marketing …” or “As long as I have only experience as a courier.” Do not do it this way. Instead of focusing on your weaknesses, focus on your strengths. Try also to convey in words your enthusiasm and interest in the position
Tell a story
Why do you want to work for this company? Perhaps its products have changed your life. Or you for many years passed by the building where her office is located and dreamed of working here. Feel free to tell such cute stories. But they should be short and clear.
Sometimes numbers speak louder than words. Use achievement statistics to illustrate your professional influence on the organization you worked for before. Employers love to see numbers. It seems to show that you speak their language.