A public profile is created automatically when you register with LinkedIn and is published in the user directory. Google and other search engines periodically check the LinkedIn directory, so that public profiles can be found on the Internet.
In order to use LinkedIn features for one hundred percent, your profile must be publicly accessible, that is, visible to potential customers and partners. However, you can set individual privacy settings. For example, hide the display in the profile of websites, current position and other parameters from unregistered users.
Also in the menu “Privacy and Settings” you can adjust the profile to fit your goals. For example, if you are looking for a new job and do not want the current bosses and colleagues to know about it, exclude them from the list of those who can see the tape of your activity.
There you can also specify who will see the list of your contacts, information about your rank, your photo and so on.
To protect your account from hacking, you must:
Create a complex password (at least 8 characters, upper and lower case letters, plus numbers and other characters; the password should not include vocabulary words and your name, as well as used on other resources);
Enable two-step login confirmation: “Privacy and Settings” → “Account” → “Manage Security Settings”.
6 secrets of effective use of LinkedIn profile
Create posts on LinkedIn. This is a great opportunity to demonstrate your professional knowledge and present yourself as a leader in your field.
The best time for posting on LinkedIn is Tuesday and Thursday, between 7 and 9 am local time.
Introduce self-censorship. Do not write to LinkedIn that would not say out loud at the interview.
LinkedIn can be integrated with Evernote. Then your business cards, resumes and notes will be in one place.
Users who regularly update their LinkedIn profiles receive offers of collaboration more often.
Install the LinkedIn button in your blog or on your website so that your subscribers and readers can share your posts on their LinkedIn profile.