What HR Managers Look For in Your Social Media Profiles

Checking candidates in social networks have become a habitual recruiting tool. Indeed, what do HR-managers and your potential employers want to find out in the social media profiles before inviting an applicant to the job interview?

What’s the purpose?

Surely, they have already got your CV to come up with the idea of your professional portrait, but once the team consists of people, they need to be able to get along together. Most employers want to know a little bit more about your personality and what are you interested in besides work. Other HR-managers who look at social networks pay attention to the photographs of applicants. One third go to your pages to confirm the information from the summary, and small amount of recruiters look at who you communicate with.

In this case, interesting hobbies, a sense of humor and photogenicity will do you a favour. But the social profile can both serve a good service, and leave you without work.

One third of recruiters are ready to refuse a competitor if there are extremist publications on his page. 23% will refuse if they find that the person does not share the company’s values, and for 14%, the reason for the refusal may be too open photos of the candidate for the vacancy. However, 30% of the interviewed employers said that they would not give up the candidate due to entries on his personal page.

How to edit your social media profile not to get rejections

Undoubtedly, your page in social media is just yours. To reinsure and create a good impression on the recruiter, take a look at your page with his eyes. See if there are any discrepancies with your CV. Understand the visibility settings: all frankly personal photos and recordings are better to hide from a wide audience. Check out which of your friends has tagged you in photos and publications. If any tags make you embarrass, remove.

You can go even further.

Provide a real name, fill in the sections with work and education, specify your personal and professional interests, put a good photo on the profile – try to make your social portrait more detailed and understandable for those who do not know you.
Analyze your publications coming to conclusion how they fit the image that you want to form as a professional at work. If they match, and you are in harmony with your virtual “self”, then that’s great. If not – think about your activity. The more professional contacts you have, the greater the likelihood that a representative of the employer will come to you and will appreciate your profile. A person who makes public professional contacts always attracts more attention.

Regularly write something about your work: a person who is ready to share news about his profession and devotes to this time brings respect and interest. But the negative feedback on previous employers is not worth it.


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